A pink-out trend for women has taken the fashion world by storm.
A few weeks ago, the “Pink Out” trend trend started to take off, as women are more willing to take risks and try new things.
The trend started in the UK where, for instance, many brands including Zara, H&M, Victoria’s Secret, Abercrombie & Fitch and Ralph Lauren are embracing the trend by opting for pink instead of their usual red.
And it’s spreading to the US as well.
On Wednesday, Kate Spade, the UK’s largest clothing retailer, launched a pink-themed “Pink out” line of clothes.
Spade announced the Pink Out line in an Instagram post, saying the new line will be the first to feature an entirely pink fabric and look.
The pink fabric is a mixture of fabrics, including cotton, rayon, polyester and spandex.
It’s the first time Spade has released a pink range, according to the company.
“The new Pink Out range is the first in our brand new range, which is part of our bold commitment to the iconic pink and black colors,” said Spade in the post.
“We’re also delighted to announce that the new PinkOut range is 100% Made in Britain.
It’s a bold statement for us that our range is completely Made in the United Kingdom.”
The new line comes at a time when more and more women are choosing to wear the pink of their choice.
Earlier this month, The Washington Post reported that the average American woman has grown to prefer a shade of pink to the red, blue and yellow of her hair.
Spades new line of Pink Out dresses, shirts and pants will be available at the start of October, with more brands including H&M, Hanes, Forever 21, Abercall and Zara set to follow.
The “Pink-out” trend is part-and-parcel of a growing trend for the women’s fashion industry, according the fashion industry association, Fitch.
The movement started in Japan in 2014, with the popular Japanese magazine Weekly Shonen Jump starting the trend in February.
The magazine recently published its own “Pinkout” feature on the trend, featuring fashion icons such as Miley Cyrus and M.I.A.
In a blog post, the magazine called the pink trend “a way to show our solidarity with our pink sisters and sisters who wear pink.
It also means to say ‘I am a pink sister.’
And yes, I know you are pink.”
According to the Fitch, the trend has become popular among fashion-conscious shoppers, especially in the US, as a way to express solidarity with the LGBTQ community.
Spikes demand for pink has skyrocketed in the last year, with stores including Hanes and Victoria’s Sec selling pink clothing and shoes in the past two weeks alone.
According to a report from the online fashion analytics company Brandwatch, in the first quarter of this year, there were more than 30 million “Pink items” sold on Amazon, which was the highest sales for any quarter since 2009.
Abercrombies is also starting to capitalize on the pink-outs trend, releasing a line of pink-colored denim jeans this week.
The brand also recently launched a line that will include a “PinkOut” color palette and accessories.