A couple of years ago, the fashion store Zara made headlines when it was bought by Amazon for $2.9 billion.
At the time, the move was hailed as a win for consumers looking for a more cost-effective alternative to big box stores like Walmart and Target.
Now, the retailer is looking to do the same thing with its fashion subscription business.
The move is aimed at making the store more appealing to millennials, who typically have higher spending power.
“We want to give consumers a great deal and give them access to a lot of cool brands that they wouldn’t otherwise be able to afford,” said Yves Morin, VP of brand strategy at Zara.
“So when they say, ‘I’m a millennial, and I want to get clothes, but I can’t afford a dress,’ that’s where we’re going with our strategy.”
The company says it’s targeting $10,000 for the basic price of a monthly subscription to get a “dressing for life” experience.
The subscription model is a combination of Amazon’s free two-day shipping and the retailer’s own branded stores.
The goal is to give people a seamless shopping experience with all the brands on the site at once.
“For us, it’s a no-brainer to make it really easy to shop for brands,” Morin said.
The company said it will begin offering the subscription model to its existing customers on January 31, 2018.
While the price for the service is not yet known, it is expected to start at $10.99 for 30 days and $19.99 a month for three months.
Morin expects the service to work better for older people and the elderly because it won’t have to worry about paying for clothes on their behalf.
“I think people are looking for convenience and the comfort of shopping at home,” he said.
Zara’s clothing is available at select retailers in the U.S. and Canada.
But the company’s clothing offerings are designed for people who live outside the U., and the company is not currently planning to expand into countries like France or Germany.
For now, Zara is focusing on its U.K. stores and the U, and the Canadian stores in particular.
Mor in charge of all things Zara, and is responsible for the company as a whole.
“It’s a real privilege to be in charge,” Mor said.
We want to continue to keep pushing our brand and our service forward, and hopefully, we’ll expand in a couple of other countries as well.””
And I think that’s what we want to keep doing.
We want to continue to keep pushing our brand and our service forward, and hopefully, we’ll expand in a couple of other countries as well.”