Target is re-engineering what it calls its “baby clothes” line to include a “reformation” for women.
The retailer is offering a range of new “baby” items for women starting this fall.
“It’s been a great experience for us,” said Target’s senior vice president of global merchandising and merchandizing development, Melissa DeAngelo.
“We’re taking a step back from what has been our core business.”
“Target is bringing women’s apparel back to a new generation, and we’re doing it with a modern take on the way women wear our clothes,” she added.
The brand says it is working to “create a more empowered, confident and confident brand” through the re-design.
The new clothes will be available exclusively at Target stores and online.
Target says it will offer a range, from baby clothes to children’s clothing, starting in August.
The clothing will be “shorter than we’ve ever worn before” to provide “a more comfortable fit,” DeAngelo said.
The re-launch will be similar to what the company did with its other apparel offerings.
Target introduced a “baby closet” in the fall that features dresses and dresses for boys and girls.
In November, Target added a baby-sized collection of clothes to its online store, and it also added a “childcare” section.
The retailer also rolled out an app in November that allows shoppers to buy items and check on their shopping baskets.
Earlier this year, Target announced that it had started a new clothing initiative, which includes a new baby apparel line.
The brand said it was inspired by its daughter, who is 5-years-old.
“I think it’s really important to take a moment and think about the next generation,” Deangelo said.
“What are the future women going to look like?”
The rebranding will be different from other brands, such as H&M, which also sells baby and toddler clothing.
H&M’s parent company, Yves Rocher, has said the rebrand will focus on “a modern, comfortable, comfortable fit for women” that will be a more affordable option.
The company also said it would include more “sexy” items that will appeal to women who want a little something different than the current selection.
Rocher has said it plans to focus on the brand’s “high-fashion” look, which is a departure from the usual range.