“It is like a snowflake,” says designer Maren Zuk, whose company designs and sells hats and other accessories to help people feel warmer in the summer.
“I think it’s a beautiful thing to be able to dress yourself in your own way and not feel like you’re wearing something you’re not supposed to.”
While there’s no official definition for what snowflakes are, Zuk’s work includes head-coverings that turn your head into a fluffy, wispy “snowy” form.
It’s like a little “Snowflake,” she says, “a cute little hat, a little scarf, a hat that looks like a Christmas tree and it’s really cool.”
“It’s like [a] little snowflake” But what about the other side of the snowflake spectrum?
The fluffy, fluffy, fuzzy snowflaking, or “sneeze-puddle,” is often used as a way of signaling warmth, and its popularity has grown in recent years.
“It has this very sweet, soft and slightly fuzzy quality that people are very drawn to,” says Michael Schmitz, a psychologist at the University of Chicago and author of the book “The Snowflake Effect.”
He points to a recent study that found the popularity of snowflakers, particularly in the US, grew from 2012 to 2015, when snowflake-like hats were introduced in the market.
According to Schmitzz, the trend “may be part of a broader social acceptance of people wearing more feminine expressions of style.”
And the “sneezer” is definitely a thing.
“Sneezers are a very cool way to dress up your own body,” says Schmitzbos.
“You’re not really trying to hide anything.”
And because the snowflake has a soft, waxy feel, many people think it can be worn under clothing or accessories.
It may not be necessary, but it’s definitely fun.
“The snowflare is really cool because it’s not really a mask,” says Zuk.
“We’re all very comfortable in our own skin.”
But if you don’t have a lot of time for that, Zuks new line of “sleeves,” which come in several different colors, will help you to feel more comfortable.
“My snowflake jackets have a soft waxy finish that is perfect for people who are looking for a softer, warmer look,” says her designer.
“But it’s actually really easy. “
A lot of people say that it’s just too complicated,” says she.
“But it’s actually really easy.
It doesn’t have to be that complicated.”
She recommends adding a scarf or a hat and using a pair of gloves or gloves with a face shield.
And while it may not feel too hard to get comfortable, she says it’s important to use gloves to help you stay warm and avoid slipping.
“When you get out in the snow, you can slide, and you can hit the side of your head,” says Maren.
“If you’re really into winter, that’s the time to try it out.”
What to do with your snowflake hat?
“I like to wear it in the backyard, to get a little bit of warmth and shade,” says Marla.
“Or in the park, it’s great for when you’re outside.
I also use it in winter for warmth.”
For more snowflake fun, check out our guide to the best snowflowers.
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